Meet the new owner of Immerse
There’s a new chapter unfolding at Immerse Nail & Beauty Therapy
We’re proud to welcome Charmaine as the new owner of Immerse Nail & Beauty – a name some long-time clients may already recognise. Charmaine began her career right here at Immerse nearly 18 years ago, spending four formative years learning not just the craft of skin therapy, but the importance of care, connection, and the confidence that great skin can bring.
Since those early days, Charmaine’s journey has taken her far and wide. After leaving Immerse, she moved to Perth, Australia, where she trained in advanced dermal therapies within a plastic surgery clinic. That experience shaped her passion for results-driven skin treatments that are thoughtful, supportive, and genuinely transformative.
After returning home to New Zealand, Charmaine went on to create Dermal Glow, now with clinics in Pāpāmoa and Ōhope, known for advanced skin treatments, education, and real results. And now, in a full-circle moment, she’s bringing that expertise back to Immerse — this time as its owner.
“I’m incredibly committed to protecting the calm, nurturing, spa-like experience that Immerse has always been known for,” says Charmaine. “Any evolution will be gentle, intentional, and always in the best interest of our clients.”
Over time, clients will see the thoughtful introduction of advanced skin technologies where they truly enhance results. Nothing rushed, nothing overwhelming. Just meaningful progress, delivered with care and integrity.
As part of this evolution, Immerse will be introducing two advanced professional skincare ranges that Charmaine has trusted and worked with throughout her career:
- iS Clinical, with a strong focus on anti-ageing, pigmentation, and rosacea
- DMK, designed to support more complex skin concerns including acne, congestion, and sensitivity
Rest assured, the much-loved ranges many clients already enjoy will remain, including Janesce, Lira, and Pure Fiji.
All existing appointments, treatment plans, and gift vouchers remain unchanged, and the Immerse team is here to make this transition smooth and supportive.
We’re excited to see this next chapter unfold and can’t wait for you to experience the future of Immerse at Bethlehem Town Centre.